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Peer-to-peer file sharing website Napster arrived on the internet, and grew enormously in popularity as music fans began illegally sharing files. Apple's i Tunes soon provided music enthusiasts with a legal alternative to downloading their favourite commercial tunes.
Despite launching with just 200,000 songs, it reached sales of 250,000 within 24 hours.
While chat rooms and instant messaging proved popular in the preceding years, social networking sites started to emerge offering an alternative.
Professional networking site Linked In launched in May 2003, followed by My Space in August.
After launching the domain Google.com, Google began to build momentum using its new search algorithm which proved to be more successful than that of earlier search engines, which were struggling as the web increased in size.
Meanwhile, a community of writers began sharing their likes, lives and thoughts with the World Wide Web via the emergence of early blogging sites. Initially hosting a similar number of entries to a children's encyclopaedia, the website grew when the Encyclopaedia Britannica 1911 edition entered the public domain, Mr Pesce said."There was a noticeable upslope in 2002-03 when it starts taking off," he said.
While some were using the internet to chat, many others were exploring the opportunity to enjoy audio, often streaming live from concerts and other events.
Mr Pesce said it was around this time that "there was a sense this [web] thing was more than just text".
Little was known about the technology and even less about the possibilities it would bring to those in the years ahead - that we would shop from the comfort our lounge rooms, doctors would examine patients from miles away and information would be at our proverbial fingertips.
Building on the concept of peer-to-peer networks such as Napster, Skype was soon born.
Using similar technology, it allows users to make free calls to others using the program.
Meanwhile, Harvard student Mark Zuckerberg introduced his peers to The Facebook, a social networking site he built for students at the university in 2004.
More than 1,000 students signed up in the first day.
The World Wide Web was released to the public by CERN in 1993, launching entire industries and revolutionising old ones.